SNS 뷰티서비스 정보특성이 정보만족, 구전의도 및 방문의도에 미치는 영향

• 영문명: The Effects of the Characteristics of Social Media-based Beauty Service Information on Information Satisfaction, Word-of-mouth Intention and Visit Intention
• 발행기관: 한국인체미용예술학회
• 저자명: 정지선(Ji-Sun Joung)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제20권 제2호, 303~318쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

This study attempted to investigate how the characteristics of social media-based beauty service information are related with information satisfaction, word-of-mouth intention and visit intention. Specifically, the effects of usefulness, timeliness, conciseness, vividness and consensus on information satisfaction, influence of information satisfaction on word-of-mouth intention and visit intention and correlations between word-of-mouth and visit intention were analyzed. For this, a questionnaire survey was conducted among women who had acquired beauty service information on social media prior to the study; a total of 204 copies were selected through convenience sampling and used for analysis, using SPSS ver.24 and AMOS ver.24. The results found the following: Among the five independent variables, only usefulness, conciseness and consensus showed a significant influence on information satisfaction. In addition, information satisfaction had an effect on word-of-mouth intention and visit intention with statistical significance. Word-of-mouth intention also had a significant influence on visit intention. These results show that beauty service information obtained through social media is useful to users. Information satisfaction increased as the information was sorted in a simple and easy-to-view way after getting consent from other users. Therefore, this study is meaningful in that it confirmed that beauty service information on social media should be provided in a simple and uncomplicated manner with a segmented keyword (hashtag).

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법 및 절차

Ⅳ. 분석 결과

Ⅴ. 결론

키워드

Beauty Service(뷰티서비스) Characteristics of Social Media Information(SNS 정보특성) Information Satisfaction(정보만족) Word-of-mouth Intention(구전의도) Visit Intention(방문의도)