중국 크루즈항만 발전 동향 및 경쟁력분석 1)

• 영문명: Development Status of Cruise Port in China and its Competitiveness
• 발행기관: 한국해양비즈니스학회
• 저자명: 김세원(Sewon Kim) 김형근(Hyounggeun Kim) 김시현(Sihyun Kim)
• 간행물 정보: 『해양비즈니스』제42호, 23~52쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.04.30

영문 초록

Considering the importance of cruise industry as ‘New growth power’, the major ports in Northeast Asia including China, Japan and Korea invest in infra structure development, and aggressive cruise marketing demonstration. This paper aims to draw the way to enhance cruise port competitiveness of Korean ports, investigating and comparing with Chinese cruise port development status. After identifying determinants of cruise port competitiveness, this study analyzed relative importance between determinants by adopting AHP (Analytic Hierarchy Process) method. Through comparing cruise port competitiveness among the major countries in North East Asia, results help theoretical advances on port competitiveness, providing useful insights for future improvement in cruise port development and operations.

목차

Ⅰ. 서 론

Ⅱ. 중국 크루즈항만의 발전 동향

Ⅲ. 크루즈항만 경쟁력에 관한 이론적 고찰

Ⅳ. 크루즈항만의 경쟁력 비교

Ⅴ. 결론 및 시사점

키워드

Cruise Port Development Chinese cruise ports AHP Cruise port competitiveness Northeast Asia