프리저브드 플라워 상품개발을 위한 국내 소비자 인식 및 선호도 조사

• 영문명: Researching Domestic Consumer’s Perception and Preferences about the Preserved Flower for Developing Preserved Flower Products
• 발행기관: 인간식물환경학회
• 저자명: 권혜진(Hye Jin Kwon) 김내리(Naeri Kim)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제19권 제4호, 345~351쪽, 전체 7쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

The purpose of this study is researching domestic consumer’s perception and preferences for preserved flower to develope products. The basic questions about planning, design development and marketing of preserved flower product are asked to 160 included experts and non-experts of flower in the 1st survey. In the 2nd survey, intensive questions and customer’s preferences for product type and design elements (color, shape, species, material, fragrance etc.) are researched to the awared of preserved flower among 1st surveyed people. In aspects of product planning, the detailed product planning with well-awaring of the material characteristic of preserved flower is necessary, not concentrating on differences with natural flower products. In aspects of branding, diversifying the education and marketing of preserved flower itself is necessary, not differentiating among the other brand. And suggesting varied applications of preserved flower is seemed to be useful to expand its market, not concentrating on developing to high quality. In aspects of developing design, considering for various design elements is important when developing main mass flower. In case of filler flowers, having massive shape and balance with main is necessary to developing green leaves. In aspects of marketing, educating and marketing for preserved flower is seemed to be the most urgent priority for expanding its market, not designing and developing high quality products. Especially it is seemed to be necessary to secure some general marketing channel through mass media like advertise, newspaper and TV for the un-awared of preserved flower or uninterested in flower products. And to show various design applications and to improve design quality and maintenance of flower products is helpful to secure potential market.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구의 범위 및 방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. References

키워드

branding flower color flower design flower marketing product