감성마케팅 관점에서 호텔 브랜드와 크리스마스 장식 개성 연구

• 영문명: A Study on Hotel Brand and Christmas Decoration Personality Focused on the Emotional Marketing
• 발행기관: 인간식물환경학회
• 저자명: 김동찬(Dong Chan Kim) 최우영(Woo Young Choi)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제16권 제4호, 187~198쪽, 전체 12쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2013.08.30

영문 초록

The purpose of this study is to analyze the congruence between hotel brand and christmas decoration personality on 12 cases of lobbies of five star deluxe hotels in Seoul focused on the emotional marketing. To do this, the impact of congruence between hotel brand personality and christmas decoration personality and preference of christmas decorations was analyzed. As a result, the brand personality has been reflected in christmas decorations which are traditional compared to other artworks by hotel companies, and congruence between hotel brand personality and christmas decoration personality has been reflected in the preference of christmas decoration by hotel visitors. The significance of this study is to analyze empirically relationships hotel brand personality and christmas decoration personality focused on the emotional marketing. But the limits of this study is to limit to christmas decorations as artworks that form hotel brand personality.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. 인용문헌

키워드

Congruence Factor analysis Preference of christmas decoration