소비가치와 결혼여부에 따른 유형별 여성소비자역량

• 영문명: A study on the female consumer competency by type of marital status and consumption value
• 발행기관: 전남대학교 생활과학연구소
• 저자명: 이민희(Min Hee Lee) 홍은실(Eun Sil Hong)
• 간행물 정보: 『生活科學硏究』生活科學硏究 第23輯, 99~110쪽, 전체 12쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2013.12.30

영문 초록

This study explored the relationships between the female consumer competency and type of consumption value-marital status. Statistical analysis was achieved by using Chronbach α, frequency, percentage, mean, standard deviation, Two step cluster analysis, one-way ANOVA, Scheffé test with a total of 622 questionnaires. The main findings were as follows: First, degree of female comsumer competency and most of sub-dimension of consumption value were relatively high. Second, according to sub-dimension of consumption value and marital status, female consumers were classified into 5 types: high consumption value-married female type, low function value-married female type, high function value-female type, low consumption value-unmarried female type and high consumption value-unmarried female type. Third, female consumer competency was found to have significant differences according consumption value-marital status type.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 요약 및 결론

참고문헌

키워드

type of consumption value-marital status consumer competency