미국 영화 산업에서 디지털 부가가치 시장 연구

• 영문명: A Study of the Growth in the Digital Markets of American Film Industry
• 발행기관: 한국아메리카학회
• 저자명: 송낙원(Nakwon Song)
• 간행물 정보: 『미국학논집』제50집 3호, 75~96쪽, 전체 22쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

The entertainment industry in the United States has grown rapidly thus far based on digital media and the Internet, and is leading the entertainment industry around the world. Over the past few years, the US digital entertainment market has shifted from the initial VOD download method to the streaming service. This broadcasting of movies and TV programs in the streaming service is called OTT(Over The Top). This is recognized to be a different platform from cable TV, which has supported the American film industry in the past, and is a fusion of the media and the Internet industry. Two biggest companies that are leading the US OTT entertainment industry are Google and Netflix. Both companies introduced a new programming service that analyzes users’ tastes through big data and selects programs with real-time recommendation systems.

목차

I. 서론

II. 2000년대 미국 영화 산업의 특징과 성격

III. 미국 내 인터넷 스트리밍 서비스 플랫폼의 성장

IV. 넷플릭스의 성장과 위기 분석

V. 결론

키워드

American flim industry digital market streaming service OTT Netflix