新製品開發을 위한 새로운 着想技法

• 영문명: New idea creation technique for products development
• 발행기관: 건국대학교 경제경영연구소
• 저자명: Ui mok Choi(崔義睦)
• 간행물 정보: 『상경연구』제8권, 165~179쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 1983.09.30

영문 초록

Idea generation is essential to the Success of a New product or product differentiation. Successful products are unlikely to emerge without good ideas. However, firms with a major interest in product innovation or diversification can not rely on informal and spontaneous ideas or informations. Though sophiscated methodologies have developed to generate ideas, they have some defects; this technique aims to reduce the time and efforts in generating and evaluating tentative ideas. The validity of the existing approaches (brainstorming synectics, and other group methods) has been questioned in a number of experimental studies. The findings indicate that individuals working alone are more effective in generating more and better creative solutions than groups. This article presents such a tool that permits the effective mass production of ideas.

목차

Ⅰ. 序論

Ⅱ. 論理的 근거 및 특징

Ⅲ. 聯想 發振 因子의 구성

Ⅳ. 着想의 과정

Ⅴ. 結論

SUMMARY