기업 내 온라인 커뮤니케이션 채널의 만족도가 커뮤니케이션 효과에 미치는 영향 요인 분석

• 영문명: Analysis of Influential Factors between Communication Effectiveness and Satisfaction in Internal Communication Channels in Enterprises
• 발행기관: 한국IT서비스학회
• 저자명: 함수연(Soo Yeon Ham) 김종우(Jong Woo Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제17권 제4호, 1~19쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.12.31

영문 초록

Effective internal communication is known to have a positive impact on business performance, but there is a lack of research on the effects of online channels for workplace communication. This study using regression analysis examines how task-technology fit, information richness, self-efficacy, perceived ease of use, and perceived usefulness related to online communication channels affect not only the satisfaction with the tools but also the effectiveness of them. Additionally, we verify how the organizational culture of online and offline communication shows the control effect. As a result, all five variables were positively correlated with internal communication channels satisfaction, and we found that the organizational culture of online and offline communication controls the relationship between online communication channels satisfaction and effectiveness.

목차

1. 서 론

2. 이론적 배경 및 선행 연구

3. 연구모형 및 방법

4. 분석 결과

5. 결 론

키워드

Corporate Portal Internal Communication Channel Task-Technology Fit Model Technology Acceptance Model Organizational Behavior Communication Effectiveness