지방자치단체 도시 브랜드가치 활성화 연구

• 영문명: A Study on the Developing Strategies for Local Governments Brand Value - The Case Of Uijeongbu-City -
• 발행기관: 한국지방행정학회
• 저자명: 정원희(Won-Sub Chung) 정원섭(Won-Hee Chung)
• 간행물 정보: 『한국지방행정학보』제7권 제1호, 71~94쪽, 전체 24쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2010.08.30

영문 초록

Uijeongbu is the hub of the northern part in Kyonggi-Do but economic, administrative, transportation, education and culture in such areas are vulnerable to. Uijeongbu inside and outside of the brand value is very low, and the city s image is outdated. In addition, a low-Free Uijeongbu and urban residents self-esteem on life satisfaction level of concern is shown. This problem by realizing the urban development leadership role of local government needs to evolve to do. Match of the other municipalities in northern Uijeongbu by benchmarking activities and the administration of governance, and providing administrative services will get to spread. Therefore, the realization of these cities to discuss urban brands for the value and check out various research and policy and to set the direction of Uijeongbu the city presented the brand strategy formation, and sought to investigate actual driving business.

목차

Ⅰ. 서 론

Ⅱ. 지방자치단체 브랜드가치의 이론적 검토

Ⅲ. 의정부시 브랜드가치 실태분석

Ⅳ. 의정부시 도시 브랜드가치 활성화 방안

Ⅴ. 결 론

키워드

브랜드 브랜드 가치 의정부시 도시가치 brand, brand value Uijeongbu-City ubran value