화장품 브랜드의 립스틱 메이크업 제품 특성에 관한 분석

• 영문명: Analysis on the Characteristic of Lip Make-up in Cosmetics Brand
• 발행기관: 한국인체미용예술학회
• 저자명: 이혜진(Hye-Jin Lee) 김혜균(Hye-Kyun Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제19권 제3호, 227~237쪽, 전체 11쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2018.09.20

영문 초록

Cosmetic ads are the subject of beauty pursued by consumers as well as the expression of the symbolic images of modern cosmetic brands. In addition, they contain an iconological meaning that represents contemporary images. Among color makeup brands, ETUDE HOUSE, VDL, MISSHA (Korean brands), SHU EMURA, MAC and CHANEL (foreign brands) were chosen, and the characteristics of the lip makeup that appeared in S/S and F/W cosmetics ads from 2013 to 2016 were analyzed. In domestic brands, seasonal lipstick colors focused on differentiation to make lips voluminous, focusing on differences in saturation and texture with low changes in pink and red tones. In foreign brands, diverse colors including peach, pastel, pink and red were introduced, and vividness was emphasized. In cosmetics ads, Korean brands focused on new products only, which significantly reduced the repurchase rate of lipsticks, compared to foreign brands. Therefore, the number of obsolete products was high. This study confirmed makeup trends by brand and product colors and expression methods preferred by certain brands through analysis of makeup in domestic and foreign cosmetics ads from 2013 to 2016. It is anticipated that the results would be helpful for researchers who need basic data and analysis of color cosmetics.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과 및 논의

Ⅴ. 결 론

키워드

Cosmetics Brand(화장품브랜드) Lipstick(립스틱) Make-up(메이크업)