Impact of Function and Design Elements of Sign on Customer Preference

• 발행기관: 한국산업경영시스템학회
• 저자명: Hyeon-Ok Kim(김현옥) Soo-Yong Park(박수용) Dong-Hyung Lee(이동형)
• 간행물 정보: 『산업경영시스템학회지』제41권 제2호, 167~173쪽, 전체 7쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.06.30

영문 초록

Each municipality is promoting signboard improvement projects, but the effectiveness is not great. The main reason for this is that when the signboard is manufactured the location of the shop is only dependent on the visual aspiration effect and it is not harmonized with the building by applying uniform design. The signboard are installed almost everywhere in the city, such as residential, natural and commercial environments. And the signboard provides various services such as traffic information and life safety to customers. Also, by applying design and functional elements, we can enhance the competitiveness of companies and improve the urban environment by enhancing the mutual connection effect of customers and space. The purpose of this study is to investigate the effect of design elements and functional elements of the signboard on customer preference. In other words, we conducted surveys and analyzes of 152 specialists and non-experts (customers, self-employed). As a result of the study, the following conclusions were drawn. First, the functions and design elements of signboards are important factors that have a positive effect on customer preference. Second, the function of the signboard has a positive(+) influence on the customer preference, and the information providing function and the corporate image side function directly affect the customer preference. Third, color elements have a positive(+) meaningful effect on customer preference. Especially, similar color sign affects customer preference positively. Fourth, the signboard design component has a positive(+) significant effect on customer preference. In particular, typefaces have a positive effect on customer preference.

목차

1. 서 론

2. 기존연구 고찰

3. 연구의 설계

4. 연구결과

5. 결 론

키워드

Signboard Design Elements Functional Elements Customer Preferences