캐릭터 기업의 국외 진출에 관한 국제 기업가정신 관점의 적용

• 영문명: International Entrepreneurship Perspective on Foreign Market Entry of Character-based SME
• 발행기관: 한국창업학회
• 저자명: 홍태화(Tae Wha Hong) 최영준(Young Jun Choi) 권기환(Ki Hwan Kwon)
• 간행물 정보: 『한국창업학회지』제5권 제4호, 141~167쪽, 전체 27쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

Within the framework of international entrepreneurship (IE), several drivers for internationalization and enhanced performance of small / medium-sized enterprise were investigated in this paper. While existing IE literatures have focused on conceptual clarification and extension of IE, we proposed the systematic components of high-performing IE. We also conducted exploratory qualitative research in order to pick over meaningfulness and applicability of those components. According to case analysis, character-based SME could effectively accomplish foreign market entry, global expansion, and increased financial performance through (ⅰ) role complementarity of founding team, (ⅱ) industry growth and evolution of synergistic technologies, (ⅲ) capabilities for character creation and commercialization, and (ⅳ) firm-specific business model and managerial processes.

목차

Ⅰ. 서론

Ⅱ. 국제 기업가정신

Ⅲ. 탐색적 사례 연구

Ⅳ. 토의 및 시사점

Ⅴ. 결론

참고문헌

Abstract

키워드

International entrepreneurship (IE) Foreign market entry Character-based SME