충주세계무술축제 관광상품화 방안에 관한 연구

• 영문명: Study on Tourist Merchandise Development Strategy for Chung Ju World Military Arts Festival.
• 발행기관: 국제관광산업학회
• 저자명: 함영덕(Ham, Young-Duck) 한서윤(Han, Seo-Yun)
• 간행물 정보: 『국제관광산업연구』제8권 제2호, 117~139쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

The Purpose of this Study is to suggest on the basis materials of Chung Ju World MiltaRY Arts Festival through the research of Satisfaction degree for participators. Visiting motives for this festival is to experience various activities and culture of military arts festival and enjoy festival mood. Festival Satisfaction Degree is suggested in low satisfaction of various souvenir, food quality & price, foreign public relaction, child merchandise etc. In order to revisit for participators, it is to suggested in need of strengthening foreign public relation strategy and setting for opening period, international military arts contest, story telling works for Chung Ju culture inheritance. unique souvenir development, food quality improvement & price adjustment etc. one of the most important factors is to various & unique festival programs development in international military arts demonstration & contests and citizen’s passion, willingness, kindness, service spirt.

목차

Ⅰ. 서 론

Ⅱ. 이론적배경

Ⅲ. 충주세계무술축제의 방문객 분석 및 평가보고서 사례연구

Ⅳ. 충주세계무술축제의 관광상품화 전략

Ⅴ. 결 론

키워드

satisfaction program