특급호텔기업의 인터넷 마케팅과 홈페이지 비교분석에 관한 연구

• 영문명: Study on the Comparative Analysis of Internet Marketing and Website of a Limited Hotel Company
• 발행기관: 국제관광산업학회
• 저자명: 정성영(Jung, Sung-Young)
• 간행물 정보: 『국제관광산업연구』제8권 제2호, 87~116쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

Appearance of internet to the infrastructure of society is getting bigger and bigger. Especially, generalization of internet users is huge since ever we seen. Now, hotel business as service market has to aim at internet marketing. This research analyzes domestic and foreign hotels that have internet web service, presents the progressive way we toward. I chose 12 domestic and 4 chain hotel, check up their web page, structure, image, reservation system and so on. So I could find out following features. First, leading hotels of internet service present convenient information in detail. Second, Image information consist of very simple document le and the hotels that have this feature are chain hotels. ird, most of hotels are lack of internet web service. And the next question is the problem that generalization of internet marketing. First, we have limit of internet users. 80% of users is 20~35th, most of them are students, sales man, etc. Second, there is technical problem. It takes long time to download deferent types of information. ird, there is unstable system. Fourth, It’s too short attractive information to internet users.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 호텔 인터넷 마케팅에 대한 실증적 사례

Ⅳ. 홈페이지 비교분석 및 호텔 인터넷 마케팅 전략적 시사점

Ⅴ. 결 론

키워드

Internet marketing homepage comparative analysis