사업 기회 창출 및 구현에 관한 블루 오션 접근법

• 영문명: Blue Ocean Approach on Opportunity Creation and Realization of Franchise Start-up
• 발행기관: 한국창업학회
• 저자명: 권기환(Ki Hwan Kwon) 권기훈(Ki Hoon Kwon)
• 간행물 정보: 『한국창업학회지』제6권 제4호, 1~23쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Recently the importance of research on opportunity as a core of entrepreneurship is increasing. The process with which, among lots of objective opportunities, entrepreneur could reify a unique subjective opportunity, transform a focal opportunity into business, and create sustained performance was investigated. Based on several analytic tools of Blue Ocean approach, we conducted a exploratory case study on ‘BonJuk’, one of representative franchise start-ups in Korean food-service industry. According to the results, entrepreneur executed 4-step process of strategic opportunity management in order to recognize opportunity, create business, and realize wealth creation.

목차

Ⅰ. 서론

Ⅱ. 사업 기회 창출에 관한 블루 오션 접근법

Ⅲ. 탐색적 사례 연구

Ⅳ. 토의 및 시사점

Ⅴ. 결론

참고문헌

Abstract

키워드

Opportunity Blue Ocean approach Franchise start-up