방한 일본인 크루즈관광시장 확대 전략에 대한 연구

• 영문명: A Study on Extension of Japanese Cruise Tourist Market in Korea
• 발행기관: 한국해양관광학회
• 저자명: 하경희(Ha Kyoung Hee)
• 간행물 정보: 『해양관광연구』제10권 제2호, 103~119쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

Korea Cruise Tourism Market is growing continuously since 2013 and almost of Korea cruise tourism market are Chinese Cruise Tourists. But recently the number of Chinese cruise tourists is reduced remarkably because of the prohibition order of China about visiting Korea. So the market diversification of cruise tourism is necessary and the suggestions to attract Japanese cruise tourists as follows. First, the reliable and useful information for buying the cruise tourism product should be offered on the internet homepage of the cruise industry. Second, the cruise tourism programs of local culture experience including the traditional market experience should be developed for the cruise tourist visiting with marriage partner or lover. Third, the cruise tourism guides should be trained for professionalism in order to give the reliability to Japanese cruise tourists.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 크루즈관광 현황 및 방한 일본인 관광객 특성

Ⅳ. 크루즈현황 및 일본 크루즈관광객 특성 분석

Ⅴ. 결론

참고문헌

키워드

크루즈관광 시장다변화 일본 크루즈관광시장 Cruise Tourism Market Diversification Japanese Cruise Tourism Market