혁신 신뢰성에 영향을 미치는 탐색적 요인

• 영문명: Investigating Exploratory Factors Affecting the Innovation Confidence - Focused on Gyeongnam Province
• 발행기관: 한국창업학회
• 저자명: 조동환(Dong Hwan Cho) 김성호(Sung Ho Kim)
• 간행물 정보: 『한국창업학회지』제7권 제1호, 219~236쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

Various prior studies on the innovation have been focused on the supply-side of innovations. Most of the previous research are mainly about how to execute the change and innovation consistently, to create the innovative products and services, and to strengthen innovation competencies. Instead of the supply-side of innovations, this study is focused on the demand-side of innovations. Factors affecting the innovation confidence are investigated in this study. Independent variables which can affect the innovation confidence are identified through literature review, and research hypotheses are created. In order to test the hypotheses, telephone survey targeted Gyeongnam province were executed in 2010, and as a result 227 survey questionnaires were collected and used for data analysis. Research results show that market or customer age, income, personal network, opportunity recognition and capability competence can affect the innovation confidence. On the other hand, it is hardly to say that working status and regional homogeneity can affect the innovation confidence. The results of this study can be practically used how to operate the marketing activities through customer segmentation in order to perform the marketing activities of firms effectively.

목차

Ⅰ. 서론

Ⅱ. 선행 연구

Ⅲ. 연구 가설 및 연구 방법

Ⅳ. 실증분석 결과

Ⅴ. 결론 및 시사점

참고문헌

Abstract

키워드

Innovation Innovation confidence GEM(Global Entrepreneurship Monitor) Entrepreneurship