미래창업을 위한 기업이미지 구성요인이 관계몰입에 미치는 영향에 관한 연구

• 영문명: Configuration Factor Established for Future Corporate Commitment to this Relationship, Research on the Impact
• 발행기관: 한국창업학회
• 저자명: 전외술(Oi Sul Jeon) 최승일(Seung Il Choi)
• 간행물 정보: 『한국창업학회지』제7권 제1호, 151~170쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

S Corporations and the corporate image of the configuration factors affect the relationship between relationship commitment was to look at. The results of the study corporate components whose operations management factors, the future management factors, factors outside the image, each appeared to influence the relationship commitment. Among the factors specifically examine operations management stability, and fairness factor, two factors among all factors Growth factors and the future management of the last external image factor to affect the reliability factors were, respectively. Among the innovations the future management factors, but does not affect the resistance appeared to be, an external image among factors affecting the CEO did not show the image.

목차

Ⅰ. 서론

Ⅱ. 기업이미지에 관한 이론적 고찰

Ⅲ. 조사설계 및 실증분석

Ⅳ. 결론

참고문헌

Abstract

키워드

Corporate image Relationship commitment