정보기술창업기업에서 마케팅 및 연구개발 역량과 경영성과 간의 관계에 대한 연구

• 영문명: A Study on the Effects of Marketing and R&D Capabilities on Managerial Performance in Information Technology Based Start-up Companies
• 발행기관: 한국창업학회
• 저자명: 최태문(Tae Moon Choi) 조성의(Sung Eui Cho)
• 간행물 정보: 『한국창업학회지』제7권 제2호, 1~28쪽, 전체 28쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

Information technology based start-up companies are being increased recently in many countries. This study explores the factors affecting performance of information technology based start-up companies. In particular, the effect of the independent factors of customer orientation, marketing professionals role, use of information technology, technology innovation orientation, and information technology infrastructure was investigated. In addition, two factors of marketing and R&D capabilities were adopted as mediating factors in the analysis of structural equation modeling.

목차

Ⅰ. 서론

Ⅱ. 연구의 배경

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

Abstract

키워드

Marketing R&D Capabilities Managerial Performance Information Technology