시장지향성, 기업이미지, 경영성과 간의 영향관계

• 영문명: The Relationship among Market Orientation, Company Image, Business Performance : Focused on Small Manufacturing Enterprises
• 발행기관: 한국창업학회
• 저자명: 정경효(Keong Hyo Jung) 정기한(Ki Han Chung)
• 간행물 정보: 『한국창업학회지』제7권 제2호, 1~19쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purpose of this study is to investigate the relationship among market orientation, company image, and business performance of small manufacturing enterprises in Korea. The results show that information dissemination and information responsiveness of market orientation affect positively company image except information generation. Information dissemination affects positively business performance except information generation and information responsiveness. However, information responsiveness affects indirectly business performance. Company image affects positively business performance. Therefore, it is identified that the role of market orientation is very important to enhance company image and business performance of small manufacturing enterprises. For this, managers should make efforts to build effective market orientation as organizational culture to improve company image and business performance.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 조사설계

Ⅳ. 실증분석과 해석

Ⅴ. 결론

참고문헌

Abstract

키워드

Market orientation Company image Business performance Organizational culture.