Innovation Strategy For New Product Development Process by Indicative Planning & QM Tools

• 영문명: 유도계획과 QM 도구들을 활용한 신제품 개발과정의 혁신 전략
• 발행기관: 한국산업경영시스템학회
• 저자명: Ji-Hyun Ryu(유지현) Tae Wook Jung(정태욱) In-Cheol Song(송인철) Hyun-Seung Oh(오현승) Sae-Jae Lee(이세재) Jin-Hyung Cho(조진형)
• 간행물 정보: 『산업경영시스템학회지』제40권 제4호, 78~86쪽, 전체 9쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.12.31

영문 초록

The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers’ requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.

목차

1. 서 론

2. 이론적 배경

3. 연구 모형

4. 사례 연구

5. 결론 및 제언

키워드

NPD(New Product Development) Indicative Planning QIS(Quality Information System) CTQ CTP AHP QFD Governance Contigency Approach