소니 창업자 盛田昭夫의 기업가정신과 글로벌전략

• 영문명: The Entrepreneurship and Global Business Strategy of Akio Morita, the Founder of Sony
• 발행기관: 한국경영사학회
• 저자명: 임외석(Wae-Seuk LIM)
• 간행물 정보: 『경영사연구(경영사학)』제22집 제3호(통권45호), 209~259쪽, 전체 51쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

Akio Morita is a great founder who started Sony Corporation with Masaru Ibuka. This paper analyzed the characteristics of his entrepreneurship, the management philosophies, and the growth strategy of Sony Corporation by using a framework of former studies. His entrepreneurship includes 10 characteristics such as the daring judgment, the indomitable spirit of challenge, the excellent prediction, various and special leaderships, passionate driving force, fearless confidence, quick adaptability for situation, flaming charisma, inveterate persuasion, and exhaustive professionalism. His entrepreneurship became the basis for the management philosophies and business strategies of Sony Corporation, His management philosophies for Sony Corporation are expressed Management Familism and globalization on management. The growth strategy of Sony Corporation is expressed through the product development strategy, the market expansion strategy, and the diversification strategy. The product development strategy was based on differentiation, advancement, application, improvement, and Sony’s brand power for the new technology and product. The market expansion strategy was driven by the input of new products, the globalization of brand image, and the competition in the Japanese market. The diversification strategy has specific characteristics that diversified into the business of computer hardware and software, mobile and communication network, movie and music software, robot, insurance, financial, distribution, from the production of audio and video machinery.

목차

Ⅰ. 序 論

Ⅱ. 先行硏究

1. 기업가정신과 경영이념

2. 성장전략과 글로벌 경영전략

3. 분석 프레임워크

Ⅲ. 盛田昭夫와 Sony의 개요

1. 盛田昭夫의 이력

2. Sony의 略史

Ⅳ. 盛田昭夫의 기업가정신

1. 기업가정신의 형성요인

2. 기업가정신의 특성

Ⅴ. Sony의 글로벌 경영전략

1. 盛田昭夫의 경영이념

2. Sony의 성장전략

Ⅵ. 結 論

키워드

Entrepreneurship Management Familism, Global Management Product Development Strategy Market Expansion Strategy Diversification Strategy.