愛敬그룹의 成長과 發展

• 영문명: The Growth and Development of AeKyung Group
• 발행기관: 한국경영사학회
• 저자명: 李承郁(Seung-Uk Lee)
• 간행물 정보: 『경영사연구(경영사학)』제19집 제2호(통권34호), 1~110쪽, 전체 110쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

The primary purpose of this study is to assess historical development of AeKyung group which has grown characteristically in the Korean chemical industry. The group s development phase is divided into five distinctive stages, including 1) the initial foundation, 2) the second foundation, 3) the growth, 4)the take-off, and 5) the innovation stage. Further, this study discusses major factors stage by stage which have contributed to the development of the group; the factors considered in the study encompass 1) Chairman Chang s entrepreneurial characteristics, 2) organizational factors, 3) marketing and financial factors, and 4) corporate relationship. Methodologically, it employs the typical approach used in the business history analysis. Several crucial factors found in Chang and her business group include 1)corporate mission emphasizing challenge, creativity, and cooperation, 2)future-oriented management concept, 3) specialization, 4) Chang s global vision, 5) strategic alliances with a few multi-national companies, 6) solid management-employee relationship, 7) Chang s participative leadership, 8)related diversification strategy, 9) state-of-the-art information technologies including ERP, 10) massive investment in R&D activities, 11) scientific Quality Control(QC) principle, and etc. Chairman Chang is regarded as a woman entrepreneur who has pioneered the chemical industry area since her presidency in 1972 when the industry was in a primitive status dominated by the male executives. As such, she played a very important role in overcoming and changing the prejudice against Korean woman; in this sense, she is a true business executive symbolically showing woman s latent capability. Chang not only has contributed to the economic development of Korea but also has recently engaged in the social welfare activities through the establishment of AeKyung Welfare Foundation opened in 2000. Actively participating in various social organizations, she has served as the first woman director and vice Chairman in the Federation of Korean Industries, and the first Chairman for the Federation of Korean Woman Industries. Conclusively, solidly based upon her special field-chemistry, she has made a tremendous contribution to Korean economy and to Korean society in general.

목차

Ⅰ. 서론

1. 연구의 목적 및 방법

2. 애경그룹의 기업사적 시대구분

3. 기업성장 개념과 기업성장요인

Ⅱ. 애경그룹의 생성과 배경

1. 한국화학공업계의 성장 배경

2. 애경그룹의 생성과 특징 .

Ⅲ. 애경그룹의 성장과 발전과정

1. 창업기(1954～1971)

2. 제2창업기(1972～1978)

3. 성장기(1979～1984)

4. 도약기(1985～1995)

5. 혁신기(1996～2004)

Ⅳ. 애경그룹의 성장요인

1. 외적환경 성장요인: 매크로 경제적.요인

2. 내적 주체적 성장요인: 마이크로 경영적.요인

Ⅴ. 결론

키워드

Related Diversification Corporate Mission of AeKyungGroup Strategic Alliance Social Activities of AeKyung Group Woman Entrepreneurship