애경그룹의 경영혁신활동과 경영전략

• 영문명: The Business Activities and Corporate Strategies of AeKyung Group
• 발행기관: 한국경영사학회
• 저자명: 李建憙(Kun-Hee Lee)
• 간행물 정보: 『경영사연구(경영사학)』제19집 제2호(통권34호), 1~66쪽, 전체 66쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.11.30

영문 초록

Young-Shin Chang established AeKyung Business Group and rose from poverty to establish one of the largest Chemical product manufacturing groups for customers through concerted efforts of creative thinking, woman leadership, interpersonal relations, organizational competitiveness and business strategy. She formulated many kinds of business policies, and implemented strategic and tactical methods. During three decades of her management, she introduced a variety of corporate-level strategies. For instance, 1) expansion strategy for production facilities: AeKyung, Co., Ltd., 2) business diversification and portfolio investment strategy, 3) development strategy for international market, 4) expansion of sales networking strategy, 5) research and development strategy for chemical area, 6) product quality management strategy, 7) globalization strategy, and 8) diversification strategy into distribution industry. Recently, Chang devoted for 1) Reengineering of management systems, 2) Environmental protectionism, and 3) Management information system. In particular, she formulated and implemented several policies in pursuit of enhanced efficiency and effectiveness. She also devoted for following strategies in pursuit of Chemitopia:1) Initial public offering strategy for AeKyung Petrochemical, Co.,Ltd., 2) Customer satisfaction strategy, 3) Research and development strategy for Chemitopia , and 4) Human resources management strategies, and etc. More importantly, labor-management peaceful relationship proclaimed by AeKyung Petrochemical Co., Ltd. is definitely noteworthy the declaration was announced jointly by labor union and corporate executives on May 15, 2003 for mutual interest and for the continued development of AeKyung Business Group.

목차

Ⅰ. 경영전략의 특성과 이론적 배경

1. 경영전략의 정의

2. 경영전략(Managerial Strategy)의 학문적 발전과정

Ⅱ. 애경그룹의 기업활동과 경영전략

1. 애경창업

2. 창업기 (1954～1971)의 기업활동과 창업투자전략

3. 제2창업기 (1972～1978)의 기업활동과 생산다각화전략

4. 글로벌 도약기(1980～1989)의 기업활동과 국제제휴전략

5. 선도기 (1990～1999)의 기업활동과 품질경영전략

Ⅲ. 애경그룹 확장시대의 경영혁신활동과 경영전략

1. 21세기 발전기(2000～2004년)의 기업활동과 리엔지니어링전략

2. 연구 및 개발 (R&D) 전략 (종합연구원)

3. 연대별 연구개발전략

4. 리엔지니어링전략 (애경산업)

5. 노사화합전략과 에너지 저소비전략(애경유화)

Ⅳ. 애경그룹 주요관계회사별 재무분석 및 기업재무전략

1. 애경그룹 관계회사

2. 관계회사별 주요재무항목 비교

3. 관계회사별 자산규모비교

4. 애경그룹합산 재무비율

Ⅴ. 결언 : 애경그룹의 미래경영전략

키워드

Founder of AeKyung Business Group Woman CEO Strategic management SWOT Analysis AeKyung Group Strategies