일반광고가 한우 산지가격에 미친 영향

• 영문명: The Impacts of Generic Advertising on Korean Beef Farm Price
• 발행기관: 한국농업경제학회
• 저자명: 조재환(Jae-Hwan Cho) 김배성(Bae-Sung Kim) 최태길(Tae-Kil Choi)
• 간행물 정보: 『농업경제연구』50권 2호, 97~112쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This study develops a time-varying parameter model specifying advertising parameters as a function of market environments. This model allows researchers to explain main factors of price variations on the Korean beef. Also this model estimates the generic advertising effect and examines the sources of determining it over time. Results indicate that generic advertising effect varied as time passed, but was close to zero in terms of supporting price of the Korean beef. However, our results also suggest that when the market conditions are unfavorable due to increase of im-ported beef, shifting targeted advertising efforts become more important and effective with extending sales network of quality certificated Korean beef.

목차

Ⅰ. 머리말

Ⅱ. 분석모형

Ⅲ. 자료 및 추정 결과

Ⅳ. 요약 및 결론

키워드

Effect of Korean Beef Generic Advertising Main Factors of Price Variation Time-varying Parameter Model