소비자가 인지한 기업이미지와 장기관계성과의 영향관계에 관한 연구10

• 영문명: A study on consumers between corporate image and long-term relationship
• 발행기관: 한국창업학회
• 저자명: 최승일(Seung-il Choi) 전외술(Oi-sul Jeon)
• 간행물 정보: 『한국창업학회 Conferences』2011년 춘계학술대회 발표집, 133~146쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.05.30

영문 초록

In this study, long-term relationships between corporate image and consumer examined the influences of sex. The results of the impact of corporate image, some factors influencing consumers appear to be a long term relationship has resulted in some not. Than the results of this study was obtained through the following implications. First, the customers of S corporations to think long-term relationships fairness was greatly influenced. Thus, S corporations to the fair s image should be focused on planting. Second, the company s growth long-term relationship between S corporations also affected to some extent because of long-term relationship with a duel rather than just a degree of image technology can be said to influence the saints.

목차

Ⅰ. 서론

Ⅱ. 기업이미지에 관한 개념

Ⅲ. 조사설계 및 실증분석

Ⅳ. 결론

참고문헌

키워드

Corporate image Long-term relationships.