학술논문
Efficient Consumer Altruism and Fair Trade Products
이용수 17
- 영문명
- Efficient Consumer Altruism and Fair Trade Products
- 발행기관
- 한국계량경제학회
- 저자명
- David Reinstein Joon Song
- 간행물 정보
- 『한국계량경제학회 학술대회 논문집』2009년 하계학술대회, 1~29쪽, 전체 29쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2009.08.30
6,280원
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국문 초록
영문 초록
Yearly sales of “fair trade” products exceeds $2.3 billion worldwide. Consumers who are altruistic and rational will choose these product-donation bundles when the bundle is cheaper than its elements. Assume a supplier’s investment reduces retailers’ costs (or improves quality), but this investment is non-verifiable, hence sub-optimal even with infinitely-repeated interaction. A retailer paying the supplier more can induce greater investment while benefiting from consumers’ altruism towards the supplier. Thus, the bundle is produced at a lower cost (and under perfect competition will be cheaper) than its elements. We provide evidence for this model in the context of the coffee industry.
목차
1 Introduction
2 Model
3 Empirical support: conditions and outcomes
4 Conclusion
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