매실가공식품에 대한 소비자의 구매행태 및 선호도 분석

• 영문명: Consumer Demand and Preference for Prunus Mume Products
• 발행기관: 한국농식품정책학회
• 저자명: 김성용 김수림 조성환
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 4호, 912~930쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

We assess consumer preference and demand for Prunus mume products and to suggest marketing strategies for the products. The survey on 400 households in Seoul and other cities shows that consumers prefer beverage and alcohol products to others because of their taste and flavor. In the conjoint analysis, the estimation result of Part-Worth utilities indicates that consumers put highest relative importance on the country of origin, and to a lesser degree, price. Developing various products with domestically and environmental-friendly produced raw Prunus mume is required to increase the consumption of Prunus mume products.

목차

Abstract

I. 서론

II. 분석방법 및 서베이디자인

III. 매실가공식품의 구매행태 분석

IV. 매실가공제품의 속성별 선호도 분석

V. 요약 및 결론

참고문헌

키워드

Prunus mume Products Consumer Preference Conjoint Analysis