농산물 산지유통센터의 운영개선에 관한 연구

• 영문명: A Study on Operational Strategies of Local Agricultural Marketing Center
• 발행기관: 한국농식품정책학회
• 저자명: 김진석
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 31권 2호, 194~225쪽, 전체 32쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

This study aims at examining present conditions and problems of local agricultural marketing centers and providing useful suggestions to improve marketing activities of the centers. In order the centers to do the jobs well, marketing activities of the centers should be improved and strengthened as following directions : First, the staff members of the centers should be trained in order to avoid poor management. Emphasis of the training program should be placed on acquisition of specialized technical skills and management knowledge about grading, packaging, product inspection, and market information. Second, the effective collection of farm products are prerequisite for the efficient operation of the centers. Contract framing between the farmers and the centers is essential for the efficient collection of farm products. Third, it is very much desirable to improve marketability of agricultural products. Farm products handled by the centers should be graded and packaged in advanced at the centers, and joint labels should be attached. For this reason, the centers should concentrate their efforts on establishing product standards, training inspectors, and improving packaging materials.

목차

Abstract

I. 서론

II. 농산물 산지유통센터의 역할과 기능

III. 농산물 산지유통센터의 운영실태와 문제점

IV. 농산물 산지유통센터의 운영개선 방안

V. 요약 및 결론

참고문헌

키워드

Marketing Function Management Knowledge Market Information Marketing Performance