도시주부의 쌀 구매요인분석

• 영문명: Factor Analysis on Rice-Purchasing of Housewives in Seoul Province
• 발행기관: 한국농식품정책학회
• 저자명: 이순석 정호근
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 31권 2호, 165~179쪽, 전체 15쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

The objectives of this study are to analyze major factor differences in rice-purchasing of housewives and to test differences of two housewives groups using the Two Sample T-test. The results showed that housewives considered the condition of choice as an important factor in buying the rice specially ⑴ safety ⑵ high nutritive value ⑶ shape ⑷ cultivation area, etc. And five factors are estimated as a result of factor analysis using housewives intention data in Seoul province. They also showed that the major differences of two housewives groups are residential district, employment existence, standard of education and residential type. Therefore producers or processors of rice have to consider differential factors in rice-buying. Also, They emphasize health and safety in marketing strategies for enlargement of rice-selling.

목차

Abstract

I. 서언

II. 조사 자료의 개요 및 쌀 구매 요인

III. 쌀 구매조건에 대한 요인 분석 및 차별성 검정

IV. 요약 및 결론

참고문헌

키워드

Factor Analysis Two Sample T-Test F-Test Marketing Strategies