농산물직거래 수요의 결정요인 및 시장규모 추정

• 영문명: Analyzing Demand for Farmer-to-Consumer Direct Marketing and Size of Expenditures
• 발행기관: 한국농식품정책학회
• 저자명: 이희찬(Hee Chan Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 36권 1호, 49~79쪽, 전체 31쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2009.03.31

영문 초록

The objective of this study was to estimate the expenditures of agricultural products on direct transaction, and to analyze the determinants of demand for the agricultural products. The study developed methods to estimate both annual volumes and spending of consumers in a single survey. Data were collected through sample survey of household overall in Korea. An inseason survey was utilized to estimate demand functions and the expenditures. Surveys were sent out in seven waves every month over the 2007. Annual volume of 3.7 per buyer was estimated by applying a logistic model to the average volume obtained from the in-season survey. Buyers spent an estimated 753.7 billion won on the agricultural products through the direct transaction in 2007. The determinants of demand for the participation decision, expenditures, and consumption decision on the direction marketing for agricultural products were also scrutinized.

목차

Ⅰ. 서 론

Ⅱ. 조사 및 연구방법

Ⅲ. 농산물직거래 수요모형 추정결과

Ⅳ. 요약 및 결론

참 고 문 헌

키워드

Farmer-to-consumer Direct Marketing In-season Survey Demand Determinant Expenditure