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• 영문명: An Analysis of Consumer Preference on Locally Grown Rice in Cheongju Using Choice Experiment Methods
• 발행기관: 한국농식품정책학회
• 저자명: 김순환(Soon-Hwan Kim) 박종섭(Jong-Sup Park) 유진채(Jin-Chae Yoo) 권명희(Myoung-Hee Kwon)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 42권 4호, 660~684쪽, 전체 25쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

The objectives of this study are to study consumers’ awareness and preference for local rice brands and to estimate consumers’ willingness to pay for them. The Choice Experiment is used and the data is collected from 163 consumers in Cheongju, Korea, through direct interviews and survey. 152 samples are found to be valid and used for analysis, using LIMDEP 4.0 and SPSS 17.0. It is found that Consumers in Cheongju generally prefer the local rice brands, especially Cheongwon brand to other Chungbuk brands and national brands. It is also found that infrastructure for producers and consumers should be more developed for value addition of the local brands. Potential demand would be increased by continuing promotion, education and research on local rice brands in Cheongju.

목차

Ⅰ. 서 론

Ⅱ. 조사 설계

Ⅲ. 이산선택확률효용모형과 분석모형

Ⅳ. 분석결과

Ⅴ. 결 론

키워드

Local Food Willingness to Pay Choice Experiments Conditional Logit