한우산업 유통개선과 소비자 선호 변화

• 영문명: (Effect of Improvement of Beef Marketing Policy on Consumers’ Preference)
• 발행기관: 한국농식품정책학회
• 저자명: 정경수(Kyeong Soo Jeong) 이병오(Byung Oh Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 39권 2호, 283~296쪽, 전체 14쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

This paper analyzes how consumer’s preference for Hanwoo beef is affected by the consumer’s response to the recent changes in beef marketing policies such as traceability and COOL (Country Of Origin Labeling), the consumer’s increasing concern with respect to the food safety and health issues, and the personal and family related social characteristics. To resolve the problem of ordered nature of consumer’s preference to Hanwoo beef, which is the dependent variable of the estimation model, the ordered logit regression method is employed. The results imply that consumer s positive attitude to the recent changes in beef marketing policies as well as the other concerns relevant to the food safety issues seem to make Korean consumer prefer the Hanwoo beef rather than the imported beef.

목차

Ⅰ. 서 론

Ⅱ. 분석모형과 자료의 수집

Ⅲ. 실증모형의 추정과 해석

Ⅳ. 요약 및 결론

키워드

Hanwoo Beef Consumer Preference Traceability COOL Food Safety