횡성축협한우의 구매행동에 영향을 미치는 요인 분석

• 영문명: (Analyses on Factors Affecting Purchasing Behaviors for Hoengseong Livestock Cooperative Beef)
• 발행기관: 한국농식품정책학회
• 저자명: 송영한(Young-Han Song) 신해식(Hae-Shik Shin) 최명래(Myung-Rae Choi) 모신 무스타리(Mustari Mohsin) 정윤필(Yun-Pil Jung) 이종인(Jong-In Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 39권 2호, 170~193쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

The purpose of the study is to analyze factors that affect to purchasing behavior for Hoengseong Livestock Cooperative Beef (HLCB). The study focuses on participants for Hoengseong Korean Cattle Festival. Data are collected October 15 and 17, 2010 at the festival site. 383 questionnaires are collected and used for analyses using SPSS 12. Used analyses are frequency analysis, Contingency Table Analysis, Factor Analysis, and Multiple Regres-sion Analysis. The results of the analyses are as follows. Both consumers who have bought and have not the HLCB have faith for the HLCB. Consumers who have bought the HLCB had high satisfaction. The consumers who have bought the HLCB preferred to discount store, internet shopping mall of livestock cooperatives, festival, and special shop for the brand as shopping site for the beef. Consumers hesitate when they buy the beef because the beef price is too high. Consumers who have bought the beef during last one year are affected by ages, residence, and internal factors of the HLCB.

목차

Ⅰ. 서 론

Ⅱ. 횡성축협한우 및 횡성한우의 일반적 현황

Ⅲ. 데이터 및 분석방법

Ⅳ. 분석결과

Ⅴ. 요약 및 결론

키워드

Hoengseong Korean Cattle Festival Hoengseong Livestock Cooperative Beef Korean Beef Brand Frequency Analysis Contingency Table Analysis Factor Analysis Multiple Regression Analysis.