고춧가루에 대한 미․일 시장 및 소비자의 선호 분석

• 영문명: (An Analysis on Consumers’ Preference and Market about chili Pepper Powder in U.S. and Japan)
• 발행기관: 한국농식품정책학회
• 저자명: 김성훈(Sounghun Kim) 송영은(Yung-Eun Song) 김경필(Kyung Phil Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 1호, 151~173쪽, 전체 23쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

Recently, Korean government has endeavored to promote the exportation of processed food as well as fresh food. Korean chili pepper powder is one of the important processed food for exporting. However, there are few study discussing about consumers preference in foreign countries, in order to offer information to develop strategy for exporting. The purpose of this paper is to analyze the market status and consumers’ preference about Korean chili pepper powder in U.S. and Japan. Field research and survey research were conducted to investigate the market and consumers behavior. Conjoint analyses also were conducted to present more specific and comprehensive analyses to define the consumers preference about Korean Chili pepper powder. The results of studies present the enough possibility to export Korean chili pepper powder to U.S. and Japan. The results also show that markets and consumers in U.S. and Japan have the different shapes, and thus Korean exporters need to develop different strategies which are suitable to each country.

목차

Ⅰ. 서 론

Ⅱ. 미국과 일본의 고추․고추가공제품의 시장 현황

Ⅲ. 고춧가루에 대한 미국과 일본의 소비자 선호 분석

Ⅳ. 요약 및 결론

참 고 문 헌

키워드

Chili Pepper Powder Consumers’ Preference Conjoint Analysis