중국인의 수입 과일 소비성향 분석

• 영문명: (An Analysis of Imported Fruit Consumption Behavior in Chinese Households)
• 발행기관: 한국농식품정책학회
• 저자명: 최혜화(Hui-Hua Cui) 김은순(Uhn-Soon Gim) 권용대(Yong-Dae Kwon)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 1호, 78~95쪽, 전체 18쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

The objective of this study was to understand the imported fruit consumption behavior of Chinese consumers, in order to explore the target market for exporting Korean fresh fruit to China. We investigated the major factors that had effect on the Chinese purchasing experience of imported fruit by applying logit model, and estimated their monthly imported fruit expense function by using tobit model, and further we investigated Chinese purchasing intention for the imported Korean fruit in the future. Apple and pear were the selected commodities for the study. Beijing and Shanghai were chosen for the survey areas. Direct interviewed data from Chinese consumers via questionnaire in the two areas have been used. In general the estimation results were significant. The results showed Shanghai consumers purchased more imported fruit than Beijing consumers by 67.1 yuan in terms of monthly household expense. Higher-income households purchased more imported fruit, where the marginal effect of household income on the imported fruit expense was 0.004 yuan. Also higher-educated and over 30 years old Chinese consumers purchased more imported fruits. In addition, future purchasing intention for the future-imported Korean fruit tended to be similar to the results for the imported fruit consumption except household income was not shown as the significant factor for purchasing imported Korean fruit.

목차

Ⅰ. 서 론

Ⅱ. 분석자료

Ⅲ. 수입과일 전반에 대한 중국인의 소비성향 분석

Ⅳ. 중국인의 한국산 과일 구매의향 분석

Ⅴ. 결론 및 제언

키워드

Fruit Consumer Expense Function Logit Model Tobit Model