의료관광 창업의 경쟁우위 현황 분석

• 영문명: An Examination of Factors Associated with Competitive Advantage of Medical Tourism Enterpriser : Based on the Diamond Model Approach
• 발행기관: 한국창업학회
• 저자명: 목진원(Mok Jin Won) 강동호(Kang Dong Ho) 이귀영(Lee Gui Young) 정환(John Jeong)
• 간행물 정보: 『한국창업학회지』제10권 제1호, 112~136쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.03.31

영문 초록

This study examined factors associated with competitive advantage of medical tourism in Korea based on the M. Porter s diamond model approach. The four determinants of competitive advantage of medical tourism that were examined in this study include: 1) Factor Conditions, 2) Demand Condition, 3) Related and Supporting Enterprisers, 4) Firm Strategy, Structure and Rivalry. This study found that medical tourism industry in Korea has weakness in the areas of Factor Condition, Related & Supporting Enterprisers and Firm Strategy, Structure and Rivalry. On the other hand, it has strengths in terms of Demand Conditions because of the diverse demands for medical services quality and price from patients, segment marketing for customers and improved recognition of the health industry of Korea. The results of this study provide an insight into the development of local medical tourism that can be used for enhancing the capacity of Korean medical tourism.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 의료관광 현황

Ⅳ. 연구설계

Ⅴ. 분석결과

Ⅵ. 결론

참고문헌

Abstract

키워드

medical tourism enterpriser competitive advantage diamond model