실패학을 활용한 신규사업 실패요인의 유형화에 관한 연구

• 영문명: A Study on the Type of the New Business Failure Factors Using Failure Knowledge
• 발행기관: 한국창업학회
• 저자명: 심형석(Hyung Seok Shim) 장현주(Hyun Ju Jang)
• 간행물 정보: 『한국창업학회지』제10권 제1호, 26~44쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.03.31

영문 초록

It is tried to draw the failure traits of new business by extracting from previous failure studies. All of 5 patterns are drawn through total 9 types of study data. From ‘synergy obsession’ which is mentioned 6 times in such 9 studies, to ‘technical problem’, which is mentioned 4 times, the types which are mentioned at least 4 times are selected. There are drawn 5 types including △synergy obseesion △adherence to the existing business practices △lack of entrepreneurship △overvaluation of self-ability and △technical problem. As being examined in these 5 types of failure traits, the failure of new business is ultimately happened because of communication heading for the inside without any communication(exchange) to the outside. Compared with other various studies to draw failure factors, these new business traits have something in common. In the previous researches conducted by the study of general failure factors, △adherence to pre-existing business and resistance to change △unfeasible expansion strategy △blind faith in successful technology and innovation and △insufficiency to grasp competitor(consumer) are pointed out as the failure factors. It is deemed that these are happened because business management is headed for the inside without any communication (exchange) to the external environments. Matters unfolded through this paper until now are an attempt to apply the failure knowledge to a new business part which is an individual field in business administration. It is considered that this study will be complemented through additional case study or quantitative analysis in the future.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구 분석

Ⅲ. 신규사업 실패요인 분석

Ⅳ. 결론 및 연구의 한계

참고문헌

Abstract

키워드

Failure Failure Study Failure Management New Business Failure