카지노 Slot ‘Jackpot’ 경험자의 게임지속성과 자기결정성에 관한 정성적 연구

• 영문명: The qualitative research on game durability & self-determination of Casino Slot Jackpot experienced person
• 발행기관: 융합관광콘텐츠학회
• 저자명: 박현정(Hyun Jung Park)
• 간행물 정보: 『융합관광콘텐츠연구』제1권 제1호, 1~14쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

Casino gaming recently has regarded as a kind of leisure activity with positive images in many people. With this improvement, the objective of this study is to examine the game durability and self-determination of casino slot jackpot special experienced person. Using a snowball sampling technique, this study finally could interview four slot jackpot experienced person. By in-depth interview with them, this study provides a practical implication to casino marketing department to improve their revenue and to maintain their precious customers. In conventional wisdom, this study found that the person who has a special experience on slot with a flat tops jackpot, he/she didn t remain to play a game. As they got to the jackpot, they had the experience under consideration of a social norms & their social position first. This study found that the interviewers spent their winning lucky sum of amounts in having a dining experience or shopping with their partners, friends and family rather than remaining to play more. The results show that all interviewers thought of the casino games as a leisure activity which has a fun & entertainment, and as a partial of their trip if it is possible. Thus, the results suggest that the casino gaming need to provide beyond games for their valuable customers, which means the casino leisure complex.

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구방법

4. 연구 결과

5. 결론 및 시사점

References

키워드

Casino Slot Jackpot game durability game preference self-determination