커피전문점 선호유형별 재이용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on the Revisit Characteristics of the Preference Coffee Shop Type
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 한진명(Han, Jin-Myeong) 최민섭(Choi, Min-Seub)
• 간행물 정보: 『도시부동산연구』7권 2호, 73~95쪽, 전체 23쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

This study attempted to recognize difficulties in environment of establishing and managing coffee shop and to develop comprehensive evaluation items which add location characteristic on existing physical property and service quality that influence return revisit to coffee shop. Based on these evaluation items, this study has purpose to identify influence factors on return revisit by classifying customers according to whether they prefer individual coffee shop or franchise coffee shop. For that, This study found significant research result by doing empirical analysis. This analysis which used data builded by survey investigated people who prefer individual coffee shop and franchise coffee shop. The results of the study are as follows. First, it is found that reliability of service quality, visibility of location characteristic and attractiveness of Physical property are important factors for return visit in order named for individual coffee shops Second, For franchise coffee shops, It is found that certainty, reliability of service quality and accessibility of location characteristic are important factors for return visit in the order named.

목차

Ⅰ . 서론

Ⅱ . 이론적 고찰

Ⅲ . 연구 방법

Ⅳ . 실증분석

Ⅴ . 결론

키워드

개인 및 프랜차이즈 커피전문점 입지특성 물리적 특성 서비스품질 재이용의도 Individual and Franchise Coffee Shop Location Characteristic Physical Characteristic Service Quality Revisit Intention