추구편익에 따른 음식관광 시장세분화

• 영문명: The Benefit Sought Segmentation of Food Tourists- Local Food and Farm Restaurant’ Visitors -
• 발행기관: 한국농촌지도학회
• 저자명: 박덕병(Duk-Byeong Park) 이민수(Minsoo Lee)
• 간행물 정보: 『농촌지도와 개발』23권 3호, 321~334쪽, 전체 14쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

Food is one of the essential elements of the tourist experiences. The study aims to segment food tourists for benefit sought. This study attempted to segment tourists who had experienced local food at tourist destinations by their benefit sought to meet local food. A self-administered survey was obtained from 498 visitors in the study areas. Results from the factor analysis show that the most explained variances of benefit sought were food taste (17.2%) and refresh (12.9%). Five distinct segments were identified based on the benefits; family seeker (17.6%), passive seeker (15.1%), want-it-all seeker (23.1%), raw material seeker (31.8%), gastronomic seeker (12.4%). In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of occupation, income, education, expenditure for food, and tour distance. Implications are discussed relative to marketing strategies.

목차

1. 서 론

2. 선행연구

3. 연구방법

4. 연구결과

5. 결 론

키워드

benefit sought food tourism local food market segmentation