네일 서비스 종사원의 인적 특성이 신뢰 및 고객 충성도에 미치는 영향

• 영문명: A Study of the Effects of Nail Shop Employee’s Individual Characteristics on Customer’s Trust and Customer Loyalty
• 발행기관: 한국인체미용예술학회
• 저자명: 김윤(Yun Kim) 방기정(Kee Jung Bang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제17권 제3호, 215~229쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2016.09.20

영문 초록

The purposes of this study were to verify the ways in which shop employee’s individual characteristics are managed and their effects on customer`s trust and customer loyalty as well as to examine the relationship between shop employee’s individual characteristics and customer loyalty. To achieve the purposes, a questionnaire was conducted with 359 beauty shop customers were analyzed using SPSS 18.0. The results of this study were summarized as follow: First, shop employee’s individual characteristics was related positively to customer trust. Second, customer trust was related positively to consumer loyalty. Third, shop employee’s individual characteristics management indirectly affected the customer loyalty through customer trust.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 연구결론 및 제언

키워드

Employee’s Individual Characteristics Customer’s Trust Customer Loyalty Nail Service 종업원의 인적 특성 고객신뢰 고객충성도 네일 서비스