아웃렛쇼핑몰의 공간구성요소와 이용만족도의 상관성 분석

• 영문명: Relativity Analysis of Visitor Satisfaction to Space Component Factor of Outlet Shopping Mall
• 발행기관: 한국지역개발학회
• 저자명: 박태원(Park Tae Won) 이덕조(Lee Deok Jo) 최병현(Choi Byoung Hyun)
• 간행물 정보: 『한국지역개발학회지』제25권 제1호, 19~38쪽, 전체 20쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2013.03.30

영문 초록

This research is a study on the use of the outlet mall and behavioral characteristics. Case study area was selected as Shinsegae Chelsea Outlet in Paju. The main method of analysis, we conducted a factor analysis and correlation analysis. Factors were analyzed in all seven survey results. A total of seven factors were utilized to analyze the correlation between the use of visitor satisfaction. In addition, prior to analyzing the impact of the components of the space given to the satisfaction of visitors outlet mall, we conducted a correlation analysis between each variable. Analysis of the spatial element affecting the satisfaction of visitors outlet mall, it was found that the variable does not have a significant relationship satisfaction and outlet mall cause strange sociological population. If you look at the relative influence of individual variables of satisfaction outlet mall, pointed out the corelation of the components of the outlet mall space, the (+) static outlet mall human satisfaction, vision, tenant, and then support shopping be a significant impact has been confirmed.

목차

1. 서 론

2. 이론적 고찰

4. 실증분석

5. 결론 및 시사점

주

참 고 문 헌

키워드

아웃렛 쇼핑몰(Outlet Shopping Mall) 공간구성요소(Space Component Factor) 이용자 만족도(Visitor Satisfaction) 위계적 회귀분석(Hierarchial Regression Analysis)