스마트 카지노 프로모션 시스템 설계 및 구현

• 영문명: A Smart Casino Promotion System Design and Implementation
• 발행기관: 한국컴퓨터게임학회
• 저자명: 안희준(Hee june Ahn) 유찬현(Chan hyun Yoo) 박현준(Steve Hyun Joon Park)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제27권 4호, 51~57쪽, 전체 7쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2014.12.30

영문 초록

Whereas casino industry has nowadays been enjoying its system and service evolution due to ICT (information and communications technology), it has begun to suffer competition with various new on-line gambling entertainments. The promotion system has been one of important customer attraction strategy but needed a lot of labor and experience of employees. In this paper, we present an 'smart promotion system' which automates end-to-end player tracking and promotion systems though Internet technology, smart internet enabled devices, and customizable promotion algorithms. Smart promotion systems can also provide selected promotions to VIP customer and further customer activity analysis for sophisticate promotion policy design. At present. the system is installed and about to be in service in a Korean casino site. The paper describes the user requirement, system design, and protocol designs.

목차

1. 서론

2. 스마트 프로모션 시스템 기능

3. 시스템 설계

4. 운영 테스트 및 결과

5. 결 론

감사의 글

참고문헌

키워드

Smart promotion system Casino Industry VIP Internet Protocol Player Tracking