Developing a Corporate Social Responsibility Scale of Individual Stakeholder's Perception

• 발행기관: 한국상품학회
• 저자명: Kim Seong jin Lee Jin hwa
• 간행물 정보: 『상품학연구』제34권 제2호, 25~35쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.04.30

영문 초록

While many scales have been developed to measure the performance of corporate social responsibility (CSR), most are largely focused on measuring only the final outcome of CSR activities. However, regardless of how successful a CSR activity in terms of social impact, if a corporation is perceived to have ulterior motives or employ unethical methods in its execution by its stakeholders, individual stakeholders’ evaluation of its CSR outcome will likely suffer. Present research argues that because existing scales do not incorporate motivation or execution process into measuring CSP, it is difficult to clearly measure the impact of CSR on corporate performance. To mitigate this critical limitation in existing Corporate Social Performance(CSP) scales, present research proposes a new 45-item scale that incorporates motivation, execution methods and performance evaluation of CSR activities tomeasure the performance of CSR activities. CSRmotivation is categorized into economic and profit-seeking dimensions, CSR process into legal and ethical execution and CSR into maximizing profit, employee welfare and social wealth to yield an integrated process ofmodel evaluating CSR.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Existing Literature on CSR Evaluation Scale

Ⅲ. New CSR Process Scale Development

Ⅳ. Conclusion

REFERENCES

키워드

CSR motivation CSR execution method CSR outcome economic motivation social motivation legal responsibility ethical responsibility profitmaximization employeewelfare social welfare