SMEs Opportunities in Tourism Sector Based on Community Development in Banten

• 발행기관: 한국문화관광학회
• 저자명: HER Rahmat Taufik Ismail Lebai Othman
• 간행물 정보: 『문화관광연구』제17권 제2호, 31~39쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

The general objective of this paper is to examine how local community would react to entrepreneurial opportunities arising from tourism development in the destination. Without a doubt, that community participation in a destination is imperative in order to achieve a successful tourism development. The study is based on a model of small business opportunities in community-based tourism sector. During the economic crisis of 1998, SMEs in Indonesia were able to sustain resistance and has a chance to grow even more in the growing tourism format of community participation. The research was conducted using quantitative research to provide empirical generalizations, setting objectives, concepts, proving the theory, and developed a theory. The research subjects were 400 entrepreneurs spread across three districts using proportional stratified random sampling technique. Research data obtained using a questionnaire. The study shows that there is a significant relationship to collaboration, substitute products, promotion, acquisition and joint venture opportunities in the community. However, the inclusion of moderating variable has produced a mix results. Research shows that there is also a direct effect of community-based tourism development of SME entrepreneurial opportunities.

목차

[ABSTRACT]

1. Introduction

2. Literature Review

3. Theoretical Framework

4. Research Method

5. Findings

6. Conclusion

References

키워드

Entrepreneurial Opportunities SMEs Community Based tourism Participation Banten