기차여행 블로그 후기를 통해본 관광객 시장세분화 사례연구

• 영문명: Tourist Segmentation Case Study Through Train Travel Blog
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 林延祐(Lim Yeon- woo) 全柱炯(Chun Joo-hyung)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제1호, 160~173쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.05.31

영문 초록

R ailw ay and Tourist R ailw ays expects activity of tourists in the inform ation age, and includes train travel review s travel bloggers analyzed the tourist behavior patterns. The research m ethod w as used for the case study. Through the analysis, ‘nature adm irers type’,‘food preference type’, ‘V isiting tourist facilities type’, ‘travel w ith business type’ including the four patterns of travel. ‘N ature adm irers type’ com pared the appreciation of train travel and nature. ‘Food preference type’, it w as preferred to eat than tourism . ‘V isiting tourist facilities type’ visited the system atic view ing facilities. ‘T ravel w ith business type’ was expressed as the train ride the train to travel only a personal thing. B ased on the analysis presented im plications. First, w e need to develop a tourist railw ay routes in K angw on.Second, we need to develop a regional tour food courses. Third, w e need to create a public transit system linking.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅵ. 결론 및 시사점

키워드

기차여행(Train Travel) 블로그(Blog) 여행후기(Travel Review) 시장세분화(Segm entation)