도서정보 기반의 고객 맞춤형 큐레이션 서비스 및 비즈니스 모델 연구

• 영문명: A Study of a Personalized Curation Service and Business Model based on Book Information
• 발행기관: 한국IT서비스학회
• 저자명: 권혁인(Hyeog In Kwon) 나윤빈(Yun Bin Na) 유미옥(Mi Ok Yu) 최광선(Kwang Sun Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제1호, 251~262쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

This study checks the conceptual definition of domestic book curation which is still in the beginning stage, the necessity of developing service and business, domestic and overseas case of relevant service. Further, the problem of book recommendation service and the difficulty anticipated in the embodiment of service are investigated together and the business model as new IT service is suggested to supplement them. Specifically, the collection of book information and customer information (interest and purchase pattern) and the procedure of mining the collected information and the process of embodying visualization was presented in the sector of service in the first place. Then, the technical transfer of developed solution and the construction cost and the method to impose commission over contents sales are presented in the sector of business. Diverse social and economic effects are expected to realize by developing and utilizing such services, namely, promoting the distribution of excellent book which were kept in dead storage so far due to lack of marketing support, recommendation readers the proper books which are convenient and necessary.

목차

Abstract

1. 서론

2. 큐레이션 서비스 개념

3. 시장 현황

4. 서비스 방안

5. 결론 및 시사점

References

키워드

Book Curation Book Information Business Model Service Curation