Design the Customer-Retailer Collaboration Model Using Gamification for In-Store Management

• 발행기관: 한국산업경영시스템학회
• 저자명: 백시현 윈즈허주
• 간행물 정보: 『산업경영시스템학회지』제38권 제2호, 8~16쪽, 전체 9쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

How to measure and evaluate the performance of managing a store? Although it is important for a retailer to execute good management in a store, there are few efficient measurement tools and methods for In-store management. Also few people are trying to deal with variety of goods (number of categories), depth of a catagory (number of stock-keeping units within a category), and stock level (the number of individual items of a particular SKU) in a store. To solve the problem, this paper suggests the Customer-Retailer Collaboration (CRC) model that utilizes Gamification. By embedding gaming elements, the store management activities can be viewed as more game-like processes. Customers find some problems they encountered in the store and send the related signals via mobile APP, and the relevant store personnel copes with the signals. As the return for their collaboration, they both will obtain points and badge. This paper designs the CRC model and shows the flow of the model briefly.

목차

1.서론

2.관련연구

3.게임화 프레임

4.CRC모델 디자인

5.결론

키워드

Gamification Store Management Collaboration