순서화 로짓모형을 이용한 농협의 선호도 분석: 충남지역 주민을 대상으로

• 영문명: Analysis of Consumer Preference of Nonghyup by Ordered Logit Model in the Chungnam Province
• 발행기관: 한국농촌지도학회
• 저자명: 우재영(Jae Young Woo)
• 간행물 정보: 『농촌지도와 개발』16권 2호, 405~438쪽, 전체 34쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This study aims to analyse the consumer and regional dwellers preferences of nonghyup influenced by contributions of socio-economical using ordered logit model. The survey data were obtained from 225 adults in Chungnam province, cross sectional data in 2007. This paper especially estimates the impact of socio-economic characteristics, such as sex, occupation, school career, and emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also examines the impact of recognition of cooperational level with local government`s policy, customer satisfaction ratings, degree of business ethics. The main results are as follows; the consumer and regional dwellers preferences of nonghyup is not affected by sex, occupation, school career. But the consumer and regional dwellers preferences of nonghyup is influenced by emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also influenced by emotional and subjective recognition of policy cooperation level with local government, customer satisfaction ratings, degree of business ethics.

키워드

순서형 로짓모형 Ordered Logit model 농협선호도 preferences of nonghyup 사회경제적 기여도 contributions of socio-economical